![]() ![]() There are also channels dedicated to tracking statistics around which campaigns are driving subscriber growth. The marketing team has replaced ad hoc emails with the #marketing-news channel, which is used to share what’s being said about the company’s brands. Outside of its editorial teams, Nine’s publishing division uses Slack to manage internal business operations. That’s helped a lot with the openness and transparency around what issues are present and where people might need help.” Damian Cronan CTO, Nine’s Publishing Division Apps and integrations optimize newsroom operations “Historically what might have taken a couple of days to iron out is now generally something we can jump on within 30 minutes. Now editorial, product, technology, operations and leadership teams across the division collaborate in Slack. Senior leaders would become bottlenecks when questions, issues and review requests got buried in overflowing inboxes. In the past, email was the publishing division’s primary communication tool, but massive email chains and distribution lists caused frequent disconnects between journalists in the newsroom and reporters on the street. Moving away from its legacy publishing environment, the division looked to Slack to increase transparency around newsroom processes and improve collaboration across teams, time zones and news stories. The division produces some of the country’s most established news outlets, including The Sydney Morning Herald, The Age and The Australian Financial Review, but the era of the 24/7 news cycle demands a new strategy. A few years ago, the publishing division at Nine, one of Australia’s largest national media companies, embarked on a radical digital transformation.
0 Comments
Leave a Reply. |